Winona State University
Online Certificate in Digital Marketing (LERN)
#: 1000144   ID: CECT 2249   Section: 04  
Description:
Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.

Relevant for any type of organization, including businesses, companies, non-profits, and government agencies.  No eMarketing experience or expertise is necessary.  If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.  This offering is being taught online and in sequential order.
 
Individual Courses:
  • Improving Email Promotions
    Instructor: Dan Belhassen & Susan Hurrell
    Date: September 3 - 27, 2019

    Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing. 

    Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

  • Boosting Your Web Site Traffic
    Instructor: Dan Belhassen & Susan Hurrell
    Date: October 7 - November 1, 2019
    Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.
       
     No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
  • Online Advertising
    Instructor: Dan Belhassen & Susan Hurrell
    Date: November 4 - 29, 2019
    Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

    No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

Course objectives, outcomes, and completion requirements are also available.

Please note that these classes may be taken on an individual basis at $195 each. If you are interested in just taking one of these classes, rather than the whole certificate, please contact Adult & Continuing Education at continuingeducation@winona.edu 
Bring to Class:
On the Wednesday before the class begins you will receive an email from teacher@ugotclass.org. Please be sure to add this email to your Safe Senders list so the message does not get filtered as spam.  Open the email you receive and click to accept the invite.  From there you will set up a password and be able to access the online classroom. 
Day(s):
Varied Schedule
Time:
12:00 AM
Sessions:
2
Contact Hours:
48
Cost:
$495.00
Registration Cutoff Date:
Dates & Times:
09/03/2019   12:00AM - 11:50PM
11/29/2019   12:00AM - 11:50PM