Rochester Community and Technical College
Small Business Marketing on a Small Budget
#: OD   ID: 9178   Section: 042220  
When you have a small budget it is even more important to be strategic with your marketing effort and dollars to ensure that you get the greatest return on investment.  **Attendees will receive templates for developing a marketing plan and social media content calendar.**  During this session, participants should be able to:
  • Identify Target Audience Segmentation and Profile Development
  • Establish smart goals
  • Discuss and review marketing strategies
    • Cause marketing, relationship marketing, event marketing, etc.
  • Understand Marketing Mix
    • Online, print, direct mail, etc.
  • Review the marketing funnel
  • Start to develop the Marketing Plan & Content Calendar (Complimentary templates provided)
** Work in small groups or individually and have tasks to begin implementing after the class**
BONUS:  Attendees will get one complimentary phone call for 15-30 minute with instructor 1-6 months after attending the session.
Bring to Class:
RCTC Heintz Center
1926 Collegeview Road SE
Rochester, MN
Room H1413
11:30 AM
Jamie Bjerke
Registration Cutoff Date:
Dates & Times:
04/22/2020   11:30AM - 1:30PM