Do you like connecting with people online and building an online presence?

The Google Digital Marketing & E-commerce Professional Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics. Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.

This online, self-paced program includes over 190 hours of highly interactive instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

When you register, you'll receive six (6) months of access to complete the certificate program, along with support from a dedicated success coach. After you graduate from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce, like Deloitte, Macy’s, Infosys, Walmart and Google.

This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).

Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.

Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter

Common job titles you'll be prepared for include: Digital Marketer, Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner

What you will learn

• Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
• Attract and engage customers through digital marketing channels like search and email
• Measure marketing performance through analytics and present insights
• Build e-commerce stores, analyze online performance, and grow customer loyalty

Certificate Details

Self-paced independent study with 24/7 online access for 6 months. Approximately 190 course hours. Plus access to a dedicated success coach from South Central College.

There are 7 courses in this Professional Certificate:

1. Foundations of Digital Marketing and E-commerce
2. Attract and Engage Customers with Digital Marketing
3. From Likes to Leads: Interact with Customers Online
4. Think Outside the Inbox: Email Marketing
5. Assess for Success: Marketing Analytics and Measurement
6. Make the Sale: Build, Launch, and Manage E-commerce Stores
7. Satisfaction Guaranteed: Develop Customer Loyalty Online

When you invest in this program, you'll receive:

• Enrollment in 7 online certificate courses with over 190 hours of hands-on learning
• Access to a dedicated success coach
• Professional career certification with Credly badging
• Opportunity to build your portfolio
• Career success tools and resources
• Connection to national employers