Description:
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120 Course Hours | 6 Months Access | $2,295.00
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The demand for certified brand strategists is on the rise as organizations look for experts who can help them build and manage their brands effectively. According to the U.S. Bureau of Labor Statistics, employment in the marketing and advertising industry is expected to grow 10% by 2030, faster than the average for all occupations.
The Certified Brand Strategist course is designed to equip professionals with the skills and knowledge required to develop and implement effective branding strategies that resonate with consumers and drive business success. The course covers a wide range of topics, including brand strategy development, brand positioning, brand messaging, brand identity, brand architecture, brand management, and digital branding.
During the brand strategist course, you will learn how to develop a brand strategy that aligns with your organization's values and goals and how to communicate your brand messaging effectively through various channels. You will also learn how to create a visual and verbal identity for your brand, including the development of a brand style guide. Additionally, you will discover how to manage your brand's reputation, build brand equity, and measure brand performance.
Upon completion of the course, you will have the knowledge and skills required to become successful branding professionals. You will be able to help organizations develop and implement effective branding strategies, which can lead to increased revenue and market share.
What you will learn:
- Understand the fundamentals of branding and its importance in today's business environment
- Develop a comprehensive understanding of brand strategy development and implementation
- Learn how to develop a brand positioning that resonates with target audiences
- Create a brand identity that accurately reflects the brand's values and personality
- Develop a brand messaging strategy that effectively communicates the brand's value proposition
- Understand the importance of brand architecture and how it impacts the overall brand strategy
- Learn how to manage a brand's reputation and build brand equity
How you will benefit:
- Develop a competitive edge in the job market by gaining in-demand branding skills and knowledge
- Help organizations build and manage their brands effectively, which can lead to increased revenue and market share
- Expand career opportunities in the marketing and branding industry, with potential roles including brand strategist, brand manager, marketing manager, and more
- Increase personal and professional confidence in branding knowledge and abilities
- Build a professional network through collaboration with instructors and peers in the course
Syllabus
- Branding A Business
- Importance Of Branding
- Brand Name
- Brand Logo
- Brand Product
- Brand Culture
- Brand Voice
- Brand Identity
- Brand Messaging Guide
- What is a Brand Story?
- The Role of Brand Storytelling
- How to Tell a Brand Story
- Common Elements of Brand Storytelling
- Brand Strategy & Identity
- Developing a brand identity
- Visual and verbal identity elements
- Defining your Mission
- What is your Story?
- Identifying Your People
- Articulating your Value
- Choosing A Brand Name
- Legal Requirements
- Trademarks & Intellectual Property
- Bringing A Brand & Startup to Life - Launching a New Brand
- Importance of brand management
- Building brand equity
- Managing brand reputation
- Measuring brand performance
- Branding Guidelines & Best Practices
- Defining your Brand Identity
- How to Develop a Brand Style Guide
- Visual Identity
- Designing for Your Target Audience
- Brand Messaging and Your Brand Voice
- Creating a Branding Style Guide for Distribution and Press Kits
- Visual Brand Design
- Visual Brand Design Essentials
- Developing your Brand Personality
- A Guide to Brand Positioning and Messaging
- Considerations and Strategy for Rebranding
- Offering Your Branding Services as a Freelancer
- Building a portfolio
- Defining your service
- Pricing for your branding
- Promoting your branding services
- Customer Service
- Final Exam
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac. Chromebooks are not compatible.
Software Requirements:
- PC: Windows 10 or later. Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
- Microsoft Word Online
- Adobe Acrobat Reader
- Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Prerequisites:
There are no prerequisites to complete this course.
Certification Requirements:
Successful completion of this course earns the Certified Brand Strategist credential from Lovegevity University
About the Instructor:
Paty Ventura is a highly skilled and accomplished professional in the creative industry with eight years of experience in brand management, marketing, and visual design. She holds a Bachelor's degree in visual design and front-end development and is a Certified Brand Strategist Program instructor. She is known for her ability to transform visionary concepts into tangible realities and her proficiency in establishing strategic partnerships with external teams. Paty is dedicated to education and mentorship, nurturing the next generation of branding professionals. She serves as an inspiration for aspiring brand strategists and a trusted partner for businesses looking to unlock their full branding potential.
Paty Ventura is a highly skilled and accomplished professional in the creative industry with eight years of experience in brand management, marketing, and visual design. She holds a Bachelor's degree in visual design and front-end development and is a Certified Brand Strategist Program instructor. She is known for her ability to transform visionary concepts into tangible realities and her proficiency in establishing strategic partnerships with external teams. Paty is dedicated to education and mentorship, nurturing the next generation of branding professionals. She serves as an inspiration for aspiring brand strategists and a trusted partner for businesses looking to unlock their full branding potential.
FAQs:
What is a brand strategist?
According to Workable, one of the primary responsibilities of a brand strategist is creating position recommendations for companies looking at developing or expanding their brands.
Does this course prepare you for a certification?
Yes. Upon successfully completing the course final exam, you will earn the Certified Brand Strategist credential from Lovegevity University.
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