Description:
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240 Course Hours | 9 Months Access | $3295.00
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E-commerce is continuing to grow in popularity as businesses of all sizes invest more resources into their online operations. According to the U.S. Bureau of Labor Statistics, employment in the field of marketing is projected to grow 10% by 2030, which includes e-commerce marketing.
The Certified E-Commerce Specialist course provides comprehensive training and certification as an e-commerce specialist. It includes in-depth training for the process of buying and selling products or services online. Additionally, you will learn about website design and development, online payment systems, shipping and logistics, digital marketing, social media marketing, customer service, and more.
This e-commerce specialist training can help you develop the skills you need to succeed in specific e-commerce roles, such as e-commerce manager, digital marketing specialist, or online sales manager.
Upon completion of your e-commerce specialist certification training, you will be prepared to take the E-Commerce Specialist Certification Exam, which will grant you the prestigious Certified E-Commerce Specialist credential from Lovegevity University.
What you will learn:
- E-commerce business models, advantages, and disadvantages
- E-commerce website design principles, features, and functionality
- E-commerce website platforms, software, and web development tools
- Digital marketing strategies, including social media, SEO, PPC, and email marketing
- Payment processing options, gateways, fraud prevention, and security
- Logistics and supply chain management for e-commerce fulfillment, inventory, shipping, and returns
- Customer service best practices and customer loyalty
- Analytics tools, sales metrics, customer engagement metrics, and CRO
- Practical experience through hands-on projects and case studies
How you will benefit:
- Understanding of e-commerce business models and market trends needed to identify new opportunities and potential areas for growth in the industry. Knowledge of website design principles and functionality to create effective and user-friendly e-commerce websites that drive traffic, increase conversions, and generate revenue
- Mastery of digital marketing strategies to attract and retain customers, increase brand awareness and loyalty, and drive sales
- Understanding payment processing options and security to ensure the safety and integrity of e-commerce transactions and protect customers' financial information
- Expertise in logistics and supply chain management can provide optimize fulfillment, reduce costs, and improve customer satisfaction
- Mastery of customer service best practices and CRM systems can help you develop and maintain strong customer relationships and enhance customer loyalty
- Knowledge of analytics tools and metrics help measure and optimize the performance of e-commerce websites and marketing campaigns, increasing sales and revenue
- Practical experience through hands-on projects and case studies can help you apply theoretical knowledge to real-world situations and build a portfolio of work that showcases your skills and expertise
Syllabus
- Introduction to E-commerce
- Definition of e-commerce
- E-commerce business models
- Advantages and disadvantages of e-commerce
- E-commerce market trends
- E-commerce Sales Channel Options
- Online marketplaces
- Social media
- Online stores
- Mobile apps
- Affiliate marketing
- Influencer marketing
- Email marketing
- E-commerce Sourcing Products
- Manufacturer or supplier
- Suppliers
- Creating your own products
- E-commerce Manufacturers and Suppliers
- Private label manufacturers
- White label manufacturers
- Dropship suppliers
- E-commerce Producing Products
- Target market
- Producing high-quality products
- Production costs
- Trends
- Packaging
- Wholesale - Trade Shows
- Do your research
- Setting up a booth
- Information about your products, your business, and your wholesale terms.
- Developing customer loyalty
- International Shipping
- Customs Regulations
- Using the Right Shipping Carrier
- Required Documentation
- Fulfilling Orders
- Making sure products are well-packaged and protected.
- Choosing a shipping method
- Keeping track of inventory levels
- Checking for accuracy and completeness
- Preparing for shipping
- Shipping in a timely manner
- Customer follow-up
- Outsourcing and drop-shipping
- Advertising & Digital Marketing
- Determining your target market
- Effective channels for reaching your target audience
- Creating a budget
- Tools for advertising and marketing
- Digital Marketing Strategies
- SEO
- E-Commerce Operations & Best Practices
- Providing excellent customer service
- Offering a great product
- Well-designed website
- Promoting your business
- Competitive Pricing
- Multiple payment options
- Fast shipping
- Having a well-organized plan
- Case Studies - Multitask - Interview with Julia Xu
- Final Project: Launching Your E-commerce Business
Requirements:
Hardware Requirements:
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- This course can be taken on either a PC or Mac. Chromebooks are not compatible.
Software Requirements:
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- PC: Windows 10 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
- Microsoft Word Online
- Adobe Acrobat Reader
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Prerequisites:
There are no prerequisites to complete this course.
Certification Requirements:
To earn the Certified E-Commerce Specialist credential, successfully complete the course and final exam to earn certification from Lovegevity.
About the Instructors:
Dean Phillips is a prominent figure in the e-commerce industry, known for his expertise as an author, instructor, and entrepreneur. He is the author and instructor of the Certified E-Commerce Specialist program, which equips students with the skills and insights needed to excel in the dynamic world of online commerce. Dean is also the Founder and CEO of Lead Labz, a digital marketing agency that specializes in e-commerce and lead generation. His entrepreneurial journey is marked by his unwavering commitment to excellence and his dedication to staying at the forefront of industry trends. Overall, Dean's visionary approach to e-commerce and digital marketing, coupled with his commitment to education, has earned him a well-deserved reputation as a leader and influencer in the field.
Julia Xu is an accomplished entrepreneur and innovator, serving as the Founder and CEO of USourced, a pioneering company in the field of AI-driven product sourcing. At USourced, Julia has leveraged artificial intelligence to automate product sourcing from manufacturers on a global scale. She is also the visionary force behind Multitasky, an omnichannel e-commerce lifestyle brand that has garnered widespread recognition. Prior to her entrepreneurial endeavors, Julia served as the Chief of Staff of Alibaba North America. Julia is a passionate advocate for social impact and founded Tink Knit, a social enterprise that earned the prestigious McKinsey Women's Impact Award during her college years. She holds a Bachelor of Business-Economics and Sociology dual degree from Brown University.
FAQs:
Does this course prepare you for a certification?
Yes. Upon successfully completing the course final exam, you will earn the Certified E-Commerce Specialist credential from Lovegevity University.
How long does it take to complete this course?
After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.
What kind of support will I receive?
The course instructor will be available by email to answer any questions and provide feedback on your performance. Occasionally, your course may be supported by a team of industry experts. You will also receive support from the student advising team.
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