Prepare for a new career in the high-growth fields of digital marketing and e-commerce.
Do you like connecting with people online and building an online presence? Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth.
The Google Digital Marketing & E-commerce Certificate is a non-credit professional certificate program that focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics. This program includes over 190 hours of highly interactive self-paced online instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace.
You will learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and more from subject-matter experts at Google. Plus, you'll have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. Get started now and gain in-demand skills that prepare you for an entry-level job in this high-growth field.
There are 7 courses in this Google Career Certificate program:
- Foundations of Digital Marketing and E-commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E-commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
When you register for this certificate, you'll receive six (6) months of 24/7 online access to Coursera to complete the program coursework at your own pace. At under 10 hours a week, the certificate program can be completed in less than six months. This is a self-paced, independent study program that takes place entirely online.
What You'll Learn
- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
- Attract and engage customers through digital marketing channels like search and email
- Measure marketing performance through analytics and present insights
- Build e-commerce stores, analyze online performance, and grow customer loyalty
Skills You'll Gain
Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty
Platforms and Tools
Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and more
Common Job Titles of Graduates
Digital Marketer, Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner
What You'll Earn
- Google Career Certificate (industry-recognized credential) with digital badge
- Certificate of Completion from South Central College
- Exclusive access to online career resources, including resume review and interview prep
- Opportunities to connect with 150+ US hiring organizations in Google's Employer Consortium, including Google, SalesForce, Ford, Verizon, Macy's, Target, and more
- Access to a free domain registration for one year via Google Registry through the Domains for Devs program
75% of Google Career Certificate graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion!
Required Equipment
You will need your own internet-connected computer or device to complete the online coursework.
Next Steps
After you register, you'll receive an email within 2-3 business days with next steps to access your certificate program. You will have six (6) months of 24/7 online access to Coursera to complete the certificate program coursework at your own pace. At under 10 hours a week, the certificate program can be completed in less than six months. This is a self-paced, independent study program that takes place entirely online. There is no live instruction. Please DO NOT travel to campus for this class.
