The Digital Marketing Academy is a hands-on session designed to provide business professionals in both corporate and entrepreneurial settings with an understanding of how to create and implement a digital marketing strategy designed to achieved specific goals and objectives. Attendees will clarify their brand and sales objectives, conduct a competitive analysis, identify and profile target audience(s) and create a strategic plan with specific tactics and communication channels in support of their goals and aligned with non-digital communication efforts. Digital marketing has not replaced traditional marketing, but its relatively low cost and high reach makes it a cost-effective and impactful way to reach audiences and drive them to some desired action.
